Sound Identity Studio — Est. 2021

Your brand
has a visual
identity.
Now give it
a sound.

We design sonic identities for premium brands — the invisible layer that makes people feel something before they know why.

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Trusted by Wok to Walk · Bang & Olufsen · Leica
—Sonic Identity —Retail Atmosphere —Brand Sound Strategy —Audiovisual Identity —Sonic Identity —Retail Atmosphere —Brand Sound Strategy —Audiovisual Identity —Sonic Identity —Retail Atmosphere —Brand Sound Strategy —Audiovisual Identity
About

The space
between
silence
and sound.

Brands with strong visual identities spend years perfecting their palette, typography, and spatial design. But when someone walks into their store, the music was chosen by an algorithm — or whoever was working that shift.

That gap has a cost. Customers feel the dissonance, even if they can't name it. Something doesn't quite fit. They leave sooner than they should.

Mute & Loud exists to close that gap. We work with brands that already know who they are. We make sure they sound like it.

"We don't curate playlists.
We design sonic territories."

Services

Every project begins with a brand audit. There is no implementation without strategy — because sound without intention is just noise.

01
Sound
Foundation
Brand audit, sonic identity design, 3–5 custom playlists. A complete sonic portrait of your brand as a single project — the foundation everything else is built on.
02
Sound Identity
System
Monthly retainer. Ongoing management, seasonal updates, and strategic evolution of your sonic identity. For brands that understand sound is never finished.
03
Full Audiovisual
Identity
Sonic identity plus moving image — atmospheric video for retail spaces, product launches, or social content. For brands where sound and vision are inseparable.
How We Work
01

Discovery

We understand your brand before we touch a single note. History, values, target customer, spaces, and moments of the day. The brief is a conversation, not a form.

02

Sound Strategy

We translate your visual identity and brand values into a defined sonic territory. Archetypes, references, genres, tempo, density. A strategic document that guides everything.

03

Playlist Architecture

We design the full structure: how many playlists, for which moments, with which transitions. Every track has a reason to be there.

04

Implementation

We coordinate the technical side — licensing, hardware, professional streaming platforms — with the right partners for each project.

05

Evolution

Sonic identity is never static. We update it, adapt it to seasons and events, and let it grow with your brand over time.

Selected Work
Brand Service Category Year
Wok to Walk Sound Identity System — global sonic strategy across 100+ locations F&B / Retail 2021 — now
Bang & Olufsen Sound & audiovisual identity for product launch event Luxury / Tech 2023
Leica Sound & audiovisual identity for European launch event Luxury / Imaging 2023
Bacon Agency Sonic consultancy for brand activation campaigns Agency / Events 2022 — 2024

Ready to sound
like yourself?

We work with a small number of brands at a time. If you have a strong visual identity and want your sound to match it, let's talk.

Book a Discovery Call

30-minute conversation. No commitment. Just clarity.